Navigating the Future of Pharmacy: A Next-Generation Medical Billing Roadmap

David Pope, PharmD

Chief Pharmacy Officer

XiFin, Inc.

David Pope is the Chief Pharmacy Officer of XiFin, Inc. As a pharmacist, Dr. Pope is dedicated to improving patient care through innovative ideas. He brings over two decades of experience in pharmacy consulting, medical informatics, transitions of care, publications, independent pharmacy practice, and integrating clinical services in the retail pharmacy space. Before joining XiFin, David helped co-found STRAND Clinical Technologies, the U.S. market leader in helping pharmacists launch clinical services within their community. Pope holds a Doctor of Pharmacy from the University of Georgia.

Sandra Greefkes

VP, Product and Partner Marketing

XiFin, Inc.

Sandra Greefkes leads the product and partner marketing team at XiFin, Inc. and has more than 25 years of experience helping business, public sector, and healthcare leaders learn how to leverage digital transformation strategies to increase profitability and competitive advantage.

Before joining XiFin, her tenure included management consulting and marketing leadership to large North American IT organizations across various industries. Her teams’ accomplishments are recognized by Forrester Research, Gartner, and the Information Technology Services Marketing Association (ITSMA), and she is a contributing author to the best-selling business book, 42 Rules of Product Marketing.

Mike Fauver

VP, Enterprise Solutions

XiFin Inc.

As Vice President of Enterprise Solutions at XiFin, Mike helps drive sales, product development, optimization, and execution of the revenue cycle management solutions, including XiFin Empower RCM. Mike has over 20 years of hands-on industry experience in revenue cycle management, billing and receivables management, and IT expertise. Before joining XiFin, Mike was Manager of Revenue Cycle at Mayo Clinic Laboratories. He has also held roles as a Senior Systems Analyst and Business Office Coordinator. Mike holds a BS in Business Management from Minnesota State University, Mankato, and an MBA in Finance from the University of Wisconsin-Whitewater.

Ben Conroy

Director of RCM Operations for Pharmacy

XiFin, Inc.

Currently, director of RCM operations for pharmacy, Ben has over 15 years of experience in the management of healthcare operations. Prior to joining XiFin, Ben was senior operations manager, overseeing the ADX Division at Change Healthcare, and prior to that was senior operations manager at McKesson, where he managed both client accounts and operations. Ben holds a Bachelor of Science degree in Human Nutrition Foods and Exercise from the Virginia Polytechnic Institute and State University, and a Masters of Healthcare Management from Champlain College.